Calm Down (Communication Design, That Is)
Marketing communication is tough. There’s so much to say and people are only half listening or reading.
After 3 decades of professionally designing and communicating, I’ve identified the main problem. Our communication is often delivered in a busy, non-organized, and complicated design.
So, calm down. Please. Or risk never being...
Your Church Brand can Learn from Cattle Branding
Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch.
Church branding is the same, but thankfully different. However, several principles are similar.
The logo needs to be unique....