Your Church Brand can Learn from Cattle Branding
Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch.
Church branding is the same, but thankfully different. However, several principles are similar.
The logo needs to be unique....
5 Lies Communicators Believe
We’re gullible. We want to believe that everyone has our best interest in mind. That our perceptions are accurate and our best days lie ahead.
Church communicators are no different. I engage with hundreds who are attempting to communicate for busy ministries, and I often hear lies or gullible misconceptions. It’s...