Church, Scratch an Itch (3 Steps to solve a concern)
I’ve broken both arms. Not at the same time but in separate accidents (involving a tree house first and then a bicycle). Both falls resulted in broken bones requiring casts.
I can remember how aggravating it was to have an itch deep inside the cast and not have the ability to reach it. I would knock on the cast and even try to scratch the opposite arm hoping to mentally cure the issue. Finally the cast was removed and I was able to scratch, and scratch, and scratch.
Your audience has many “itches” that can’t be easily scratched.
Effective church communication is all about scratching itches (or helping them scratch the itch). Do that properly and people will need you and keep returning....
5 Important Ways to Weave a Church Branding Thread
Every church needs to be known for something (a branding thread) that makes them relevant and needed. This doesn’t happen randomly! It needs to be managed by you. Because, without control, your organization becomes known for too many different things; and you become known for a lot of noise. Plus, you can’t control messaging so you end up promoting too many things. You become noisy.
And people ignore noise.
Stop it. Based on your audience that attends, and the potential audience in your community, you need to identify the biggest shared need so you can be known for a solution. Or maybe it’s a shared prominent goal that you help them achieve. These threads make you VERY relevant and desired.
But only if...