5 Tests for an Effective Thread
Imagine if your church maintained focus on a solution to their community. Something that instantly got their attention and made the church relevant and needed to them. And then used those content “fences” to make their congregation known for something.
That’s what I call a communication thread. A brand promise or brand story that is maintained and controlled so that it unites ministries and tears down the ministry silos within our local churches. Some people call it a tagline, slogan, or positioning statement. But those concepts sound so temporary.
A longterm thread works as long as it’s “effective”. What are those criteria? Here’s a 5 question test to prove your thread will work over several years:
Does your Audience look up?...
1 Month Before an Event. What to do, what to do?!
I’m sure you’re aware — in a month or so you have a big event happening or finishing. Is it too late to be thinking about effective communication? Yes. In all honesty, you need more prep time to get people interested and excited to attend.
But what now? What are the last 3-4 weeks good for? Here are 5 things that you MUST do in the last month before an event in order to boost interest:
Give them words to why people should attend. Consider who you want to attend. Why would they want to attend? Think what natural language that would roll-off-their-tongue and start using it from the stage, in social media, and in promotions. Why? So people will...