5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
Awhile back, after almost a decade of going regularly to the gym, I took 6 months off. Fortunately, I returned after realizing my clothes were strangely shrinking. I was drifting away from being fit.
During my break, I discovered if I didn’t workout daily and continued to eat what I’m accustom to, I would change (FYI: physical growth is not the same as spiritual growth).
When I returned to the gym, I noticed the same people there; and it hit me that there are 3 distinct groups at the gym:
The church is like the gym. Like physical change at the gym, people realize they need something different in their spiritual lives. Church has a solution to offer! People start attending and want benefits. You have three similar groups:
It’s so critical to identify these groups. At the gym, you can imagine how differently you need to talk to each of the groups to motivate them and keep them attending regularly. Your church also needs to identify the groups so you can communicate differently to them.
And when they choose to leave? Be sure to keep the communication relationship intact. They’ll eventually realize they’re getting spiritually flabby — and they’ll respond to your invitation to return.
It’s good to get back into shape. Physically AND spiritually. Let’s do it. Together.
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
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