
Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
Is marketing, branding, publicity, or advertising something that most churches should be doing? Or should a Pastor be concerned about these practices? How do the timeless principles of the Gospel meet the enormous challenges of our current culture? It’s not a simple answer. Let’s examine the necessity of marketing for a church and the considerations that may lead some to think otherwise.
Firstly, let’s define this scary word: marketing. At its core, it’s simply using a strategic process of effectively communicating a product or service to a particular audience that needs it.
But should the Church use business principles to accomplish a spiritual task? Is there a line that we shouldn’t cross? Let’s look at three reasons a church should be cautious of marketing:
However, there are also three compelling reasons to proceed with effective marketing strategies:
In conclusion, with full disclosure, to this believer who’s been coaching Pastors and churches for over three decades in the communication arena, I see church marketing as a way to accomplish what Jesus asked us to do in the Great Commission. For your church, you need to decide what the balance needs to be.
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
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