Christmas Event Naming

Get Noticed! 6 Tips for naming your Church Christmas Event

The proper naming of your church Christmas event can determine its success. People attend Christmas events for many reasons (secular and spiritual) and the name will be the first thing to get their attention. And hopefully will compel them to come. Or at least, to allow your event to not be ignored with all the other seasonal events.

Christmas is one of the times that non-churchgoers will consider attending a church! So, let’s give them an event that’s high quality, family-friendly, and has a connection to the gospel message. It is Christ’s birth, right?

Here are 6 tips for naming your church Christmas event so you can have more people attend:

  1. Decide who you want to attend. Is it mainly for your members? People from other churches? Your community who’s never considered church? These questions are broad, but naming your church Christmas event will attract a particular audience. Make it sound overly religious and you limit the range of who will consider it. Christmas is celebrated by many in your community but few make it the religious celebration that it is. Allow your event to introduce the real reason for the season to them.
  2. Use words they’ll search for. If it’s mainly for your church members, that’ll be the easiest audience to have attend. If you want to bring new people who’ve never been to your church (or any church), you need to make the name of your Christmas event something they’ll discover inadvertently online. Imagine words they’ll be searching for and use those words in your name. For example, “Christmas for the Family” or “Christmas Family Fun” or “Christmas Music for the Season”. When someone’s searching for something on Google (or social media), they’ll find your church event!
  3. Add an event descriptor. Be clear with the short subtitle about what kind of Christmas event it is. Use words your community would search for. Like, “Musical Evening” or “Light Show” or “Choir Cantata”. This should answer the first question on their mind once discovering your event title. Tell them if it’s free or a ticketed event.
  4. Include your community name. Use your city or region in your title. Using it as part of the full event title, and by repeating it on your website and social media, they’ll discover the local event. It helps people understand who’s invited and where it is too. The answers to the next questions on their mind.
  5. Be honest in the description. Naming your church Christmas event will get people’s attention, get Google to your webpage, and have people stop scrolling on social media. Then your description needs to be specific and open about what they’ll experience if they attend. The final details. 
  6. Prepare for visitors: onsite and online. Now is a great time to look over your campus, your website, and your social media. Make sure it’s guest-friendly. Have signage that helps them around your church, and make sure your website allows them to experience a service online. It’s the stepping stone to getting them to attend in-person!

Be Known for Something Church Branding Book (Post COVID edition)


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