Church branding leadership
Creative Christ-Followers committed to clarity
A trusted church branding team led with clarity & experience
Strong church branding leadership is what turns good ministry into clear ministry. At Be Known For Something®, our leadership guides churches through branding, communication, and marketing decisions so people quickly understand who you are and why it matters.
A church branding team built for clarity
Be Known For Something is a church branding agency supported by a team of experienced designers, writers, developers, strategists, and account leaders. Some serve full-time, others by contract, all focused on helping churches communicate clearly and consistently.
This team structure allows us to bring depth without bureaucracy and expertise without ego.
Church branding leadership led by Mark MacDonald
Our church branding leadership is guided by Mark MacDonald, founder and senior church branding strategist.
Mark sets strategic direction, leads client relationships, and ensures every engagement starts with clarity before creativity. Churches work with Mark because he understands both ministry realities and communication strategy.
Learn more about Mark MacDonald as a church branding speaker
Why Church Branding leadership matters
Church branding without leadership becomes noise
Clear leadership:
Aligns mission and message
Reduces confusion across teams
Builds trust with the community
Clarity builds trust. Trust opens the door to engagement.
Looking for church branding leadership you can trust?
Let’s talk about what your church is known for today and what it should be known for next.
“Where there is no vision, the people perish”
Be Known For Something® Leadership isn’t about one person
Mark MacDonald, our Founder, works with a talented team to accomplish client and promotional work. Over the decades, Be Known for Something church branding company has employed dozens of full-time designers, writers, programmers, strategists, account executives, sales, and more!
There are many talented Christians who want to work on our creative team. Most, however, don’t want to work full-time for a company (some work for a local church) or move to the company’s location.
So God, in His perfect timing, allows us to utilize online project management apps, Zoom meetings, chat programs, and creative sharing tools to assemble and manage the best team to work on the client work we have under contract. Mark creatively directs the team meetings and collects the creative work for presentation.
Let us know if you would like to join us!
Church Branding Strategist, Creative Director,
Keynote Speaker, Bestselling Author
Mark MacDonald’s career and experience is unmatched:
- 39+ years of advertising, comm, design, writing, speaking
- Communication Pastor and Sr. Church Brand Strategist
- Former National Executive Director of Center for Church Communication (Church Marketing Sucks, Creative Missions, etc.)
- Former Dir of Church Communication for one of the largest church consulting groups
- Former Strategic Communication Catalyst for 3000 Florida Baptist Churches
- Creative Director & Brand Strategist for churches since 1990
- Sr. Creative Director at one of Eastern Canada’s largest ad agencies
- Award-winning Communications (BCAs, Hermes, Davey, Summit, Mercury, T-CAAN, etc.)
- Inducted into The Church Network Hall of Fame (Contribution to the National Church)
- Written 900+ published church communication articles
- Author of Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation (2017); Post-COVID edition (2022); Church Branding edition (2024)
- Keynote Speaker at church, business, communication national conferences (See Speaker Kit)
- Most Influential Church Branding Agency Award (CV Magazine: North America)
- Former Director of Communication at a large non-denominational Texas church
- Bible Teacher (class of 160+)
- Married to Tammy (’90); 2 sons (Calgary/Nashville)
Mark MacDonald's Leadership Speaking Schedule
2025
Worship Tech Keynote Liberty U May
WTC Breakouts, Panel Virginia May
Southern Baptist Conv Dallas June
Go & Grow Seminar NYC June
The Church Network Omaha July
TCN Comm Fast Track Omaha July
ComCon Chicago Sept
CFX Church Conf Chattanooga Sept
Church Technology Summit Sept
Outreach Summit Australia Sept
Healthy Church Summit Sept
SALT Creative Conf Nashville Oct
ACST MinistrySmart Nashville Oct
2026
Florida Baptist AMS Summit Jacksonville Jan
Ink Writing Conference Jan
NRB International Feb
Northeast Florida Baptists March
Church Comms Summit Australia
First Coast Churches Collective May
Southern Baptist Conv Orlando June
Treasure Coast Baptists Aug
SALT Dallas Oct
Previous Conferences
WAVE, Creative South, Recharge, CFX Essentials, First Impressions Online, Worship Tech Liberty University, TCN Comm Fast Track, Modern Church Leaders, UMC Comms Week, That Church Conf and others!