
3 Tips For Summer Church Communications
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Have you ever noticed a business, restaurant, or church only after needing its services, despite passing by it daily? This is called “location blindness”— when people tune out things they don’t think are relevant or needed. The more noise, the more blindness. And we live in that world today! Let’s take a look at why this happens, especially for churches, and how you can overcome it.
1. Lack of Immediate Need
When people don’t need your ministry immediately, they filter it out. Churches, for example, often go unnoticed when people don’t feel an immediate felt spiritual need.
Solution: Try and Stay Relevant Year-round
2. Blending In With Other Churches
If your church doesn’t stand out differently from others, people won’t notice you. They’ll just be aware of “all the churches” in your community. And often ignoring all of them.
Solution: Clarify Your Church Brand
3. Lack of Emotional Connection
People remember brands that make them feel something. Without an emotional tie, your church is easily forgotten.
Solution: Share Stories Regularly
4. Information Overload and Noise
In a world full of distractions, your message can easily get lost in the noise. When overwhelmed, people may develop location blindness as they concentrate on things they know.
Solution: Simplify Your Message
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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