Mark MacDonald
Church Logo Branding Speaker Kit
Church branding & Communication Speaker with the Heart of a Teacher
ENGAGING SPEAKER, BRAND STRATEGIST, COMMUNICATION PASTOR, CENTER FOR CHURCH COMM EXEC DIRECTOR, BESTSELLING AUTHOR
Promotional information and downloads, Mark MacDonald bios for publication, and downloadable headshots.
Mark MacDonald is Church Brand Strategist for Be Known For Something, a national church communication and branding agency, coaching pastors and churches to become relevant in their community.
Popular On Podcasts, At National Church Conferrences, and Interactive Motivational Workshop
Mark MacDonald is available for bookings
SEEN AT THESE NATIONAL EVENTS:
That Church Conference
The Church Network (NACBA)
The Church Network (NACBA)
ACST Ministry Smart Conf
Church Facilities Expo (CFX)
BBCON Technology Conf
Worship and Tech Summit
SALT Creative Conf
Modern Church Leader
WAVE AV Conf
UMC Communication Day
First Impressions Conf
UMC Comm Conference
CTS Conference
& many others!
+++ 80+ Podcasts like:
Sunday to Sunday
Stewardship of YOU
Church Leader Insights
Church Marketing Ideas
CFX Connections
Ministry Brands
Seminary of Hard Knocks
Twelve Thirty Media
& many more!
- Bestselling author of “Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation | Church Branding edition”
- Published ~900 church communication articles
- Guest on 80+ podcasts and speaker at 100+ church conferences
- 39+ years, served as Pastor, Marketing VP, Creative Director, and Brand Strategist
- Founder and Leader at his own Church Branding agency, Be Known For Something, since 2001
- Former Exec Director of Center for Church Communication (Church Marketing Sucks, Creative Missions, etc).
- Former Sr Creative Director in 1 of Eastern Canada’s largest agencies
- Former Strategic Comm Catalyst for the 3000+ Florida Baptists
- Ordained Communication Pastor
- Inducted into The Church Network Hall of Fame (contribution to the national church)
- Consultant and Strategic Resource for one of the largest church consulting groups
- He & Tammy, married since 1990, have 2 sons in Calgary & Nashville
- Follow him (with his 60,000+ followers): @markmac1023
Book Mark MacDonald
PRACTICAL • MOTIVATIONAL • EXPERIENCED
MARK MACDONALD : SAMPLE TOPICS
- Talk Less; They’ll Listen More
- Your Church Logo Is NOT Your Brand
- Convert Online Guests to In-Person Worshippers
- Discover your Thread!
- “Be Known for Love” — Jesus
- Social Media to Talk about Jesus Stay in your Lane!
- Is Online Church Attendance the Same as In-Person?
- How to Get Chosen for Church (Differentiation)
- Pastor, Be Heard.
- Stop Being the Best-Kept Secret in Your Community
- If They Don’t Remember You, They Won’t Return
- Tips for Better Email Comm
- Evangelize Community Better
- Simple Church SEO Principles
- What does it Mean Today to Attend Church?
- Your Website Sucks. Improve it.
- Flight Talks: Learn to Love Others
- The Importance of Content Pillars
- What’s all this Buzz about AI?
- Clarifying your Church Message (Be Heard)
- SEO Best Practices for the Church
- Discover Community Differently
- How to Be Heard through the Noise!
- Comm: The Bible Says A Lot
- Saving $$$ on Communication
- Things I learned over 2 decades (that you need to know too)
- +++ more including these communication topics:
- Church Branding
- Church Data Findings
- Communication Strategy
- Tools (Email, Social, Web, Print)
- Be Found for Something
- Search Engine Optimization
Mark MacDonald SPEAKER KIT: DOWNLOADS
Information and downloads are intended for authorized bookings only.
Bios
Creative and Short
Church + branding + communication + bestselling author + creative + consultant @bknown4 + speaker // branding thread + churchcomm strategy
or
Short (54 words) Mark MacDonald is a communication pastor, speaker, consultant, bestselling author, and church branding strategist for BeKnownforSomething.com empowering thousands of Pastors to become known for something relevant (a thread) throughout their ministries, on their church website, and on social media. His bestselling church branding book, Be Known for Something, is available at BeKnownBook.com
or
Short (64 words) With 4 decades of expertise in Branding, Advertising, and Marketing, Mark MacDonald is a trusted brand strategist specializing in helping pastors and churches communicate effectively. Mark is a bestselling author, engaging speaker, coach, and founder of BeKnownforSomething.com, a national church branding company. As an ordained communication Pastor, he influences 1000’s of churches with practical strategies for branding, communication strategies, content, and tools.
or
Longer (119 words) Mark MacDonald is a Church Branding Strategist for Be Known For Something, a national church communication and branding company, coaching pastors and churches to become relevant in their communities. He’s the bestselling author of “Be Known For Something”, has been a guest on over 80 podcasts, and has had almost 900 magazine articles published in publications like Lifeway Research, Worship Facilities, Baptist Paper, and many more. Over almost 4 decades, Mark has served as Pastor, Marketing VP, Creative Director, and Strategist; in one of Eastern Canada’s largest agencies, his own agency, for the 3000+ Florida Baptist churches, and at one of the largest church consulting groups. He and Tammy, his wife since 1990, have 2 grown sons in Calgary and Nashville.
Video
Short Agency Description
Be Known for Something coaches Pastors, Ministry Leaders, Non-Profit Leaders, and Church Communication Teams to effectively communicate what they’re known for in a trusted structure with relevant communication channels and methods. As brand developers and strategists, the agency helps churches be known for something relevant and needed so their communities will hear about the Gospel message of Jesus Christ. Read their bestselling book: BeKnownBook.com. The agency offers website and branding assessments, virtual coaching, and a proven system for branding, strategy, online giving direction, and tool strategy (social media, websites, print, etc.).
DOWNLOAD A MARK MACDONALD PROMOTIONAL PDF
or email Mark to request other material
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Headshots
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Learn: ~900 Church Branding Articles
Get weekly emails with new articles
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WE ❤️ OUR CLIENTS
Zachary Young, Discipleship Pastor
CrossRoads Community Church
Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!
Mike Hunter, CCA, Sr Pastor
Midland, Texas
“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”
Kem Meyer, Author
Communication Advocate
"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."
Carl Barnhill, Founder Owner
Church Visuals
“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”
Zack Langley, Student Pastor
Cookeville First
"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."
Dr. A. Olinger, Sr. Pastor
Waypoint Church Kansas City
We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.
Teaching Pastor, Oregon
Presbyterian Church Client
Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!
Josh Starr, Entrepreneur and Pastor
Pixel Painters, Scarlet Hope, Shopify Audit
“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.
Cathy Hutchison, VP, Marketing
Acoustic Dimensions, Dallas
"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”
Dr. Rob Peters, Sr Pastor
Calvary Baptist Church, NC
“I thank God for Be Known for Something and your work”
Dr. Rick Blackwood, Pastor
Christ Fellowship, Miami FL
“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”
Senior Pastor, Texas
SBC Church
I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!
Dr. James Forsyth, Sr Pastor
Cedar Springs Presbyterian, Knoxville, TN
“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”
Jeff Nelson, Lead Pastor
“Our church is 115 years old. We needed a fresh start. [BeKnownForSomething] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”
Gary Chapman, Ph.D., Author
The 5 Love Languages
"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."
Josh King, Dir of Comm
Perimeter Church
"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"
Jim Wagner, Vice-President
EH Events and Publishing
“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”
Craig Swift, Dir Experience
Perimeter Church
How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!
Courtney Tucker, Dir Communication
First Baptist Lafayette
"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."
Noble S. Mosby, Dir Communications
First Baptist Jonesboro, Atlanta
“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”
Administrative Lead
Philippines Christian Seminary
You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.
Matt Every, Lead Minister
First Christian Rockwall
Our experience with Be Known For Something was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.
Walker Armstrong, Exec Director
Triad Church Network, NC
“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”
Mike Ricks, Worship Pastor
Callahan First Baptist
"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"
Dr. Rick Blackwood, Pastor
Teaching Pastor, Christ Fellowship (Miami)
"Be Known for Something can elevate a church's focus. Their passion is real for the church."
Jon Carlson, Graphic Designer
Fox River Church, Wisconsin
“… Mark made me feel like a Million Dollars”
Rex Miller, Author, Thought Leader
Mindshift
“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”
Ben Trites, Exec Director
Bayside Camp, Canada
“… their creative process has transformed our marketing and communications”
Senior Pastor, Alabama
Pastor's Conference
Every moment with Be Known For Something is well worth the time. I learn something each time.
Kevin J Matthews, Pastor
Hillside Baptist Church
"This is the motherlode, jackpot, unbeatable win for a church staff and board team-read"
Ben Stapley, Exec Pastor
The Life Christian Church
“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”
Denise Craig, CCA
CEO, The Church Network
"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"
Dr. Mel Blackaby, Pastor
Jonesboro Baptist Church
"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."
WFX Expo Attendee
Worship Facilities Expo
“information provided in a lively and relatable way. Loved it! Very useful”
Brady Shearer, CEO
Pro Church Tools
"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."
WFX Expo Attendee
Worship Facilities Expo
“Great speaker, relevant content. Excellent, best speaker of the day!”
Rev. Phill Martin, Deputy CEO
The Church Network (NACBA)
“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”
WFX Attendee, Ministry Leader
Worship Facilities Expo
“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”
Brian Schwarberg, Lead Pastor
“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”
Joe Carbonaro, Exec Director
Kingwood UMC, Houston
“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”
Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!
Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!
Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches "go beyond survival. We're now positioned to do enhanced work for years to COME!
"Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.
"Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve.
I buy into working with [Mark and BeKnownForSomething) 100%. They helped change the trajectory of our church in a significant way."
