CHURCH OF THE CROSS - Church Branding | Be Known For Something

CHURCH LOGO (VISUAL BRAND)

Lutheran Church of the Cross in Altoona, Iowa, partnered with the award-winning Be Known for Something church branding team to clarify their message and create a visual brand (a simple and memorable church logo) that works seamlessly with their thread (their real brand).

Do you need a church logo? Here are 7 questions to tell. Great church branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match.

HERE’S WHAT LUTHERAN CHURCH OF THE CROSS DISCOVERED:

• AUDIENCE

Altoona, Iowa, is home to families and individuals who value hard work, community, and faith that leads to action. They are practical people—rooted in their beliefs but always looking for ways to live them out. This audience doesn’t just want to hear about faith on Sundays; they want to put it into practice throughout their daily lives.

They seek a church that is welcoming, engaging, and ready to equip them with real ways to integrate their faith into family, work, and service. They believe faith should shape their decisions, guide their actions, and impact their community. Lutheran Church of the Cross is that kind of church.

• THREAD

Today, when many believers struggle to bridge the gap between what they believe and how they live, they need a church that makes faith practical. They don’t just want theological discussions; they want to apply God’s truth to their daily lives.

Practical. Faith. speaks directly to this need. Lutheran Church of the Cross is where faith moves beyond theory and into action—through vibrant ministries that serve people, strong biblical teaching that leads to transformation, and a community that actively lives out the Gospel.

This church doesn’t just talk about faith; it demonstrates it. In homes, workplaces, schools, and service projects, faith is put into motion. The message is clear: living for Christ isn’t complicated—it’s practical.

• VISUAL BRANDING

Lutheran Church of the Cross’ church logo is a bold, striking emblem that reflects its mission. At the center stands the cross, the ultimate symbol of faith. Encircling it is a unique double-circle design, where the outer “C” represents both “Church” and “Cross,” reinforcing their identity.

This circular form symbolizes unity, continuity, and movement—faith that is lived out daily, not confined to a single moment or place. The design is clean, modern, and easily recognizable, making it a powerful representation of a church that puts faith into action.

This visual identity communicates strength, commitment, and the unbroken connection between belief and practice. Just as the church itself is active in the lives of its people, the logo visually reinforces the message of Practical. Faith.

YOU can get the Be Known for Something team to discover your thread and create a perfect church brand for your community and congregation. Start Here

NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective church communication and church branding. We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or give guidance.