WAYPOINT CHURCH - Church Branding | Be Known For Something

Church Branding Company for 24+ Years

Church Branding Company for 24+ Years

CHURCH LOGO (VISUAL BRAND)

Waypoint Church (formerly Country Meadows Baptist) of Kansas City, Missouri worked with the award-winning Be Known for Something church branding team to rename, and create a visual brand (a simple and memorable church logo) to work with their thread (their real brand).

Do you need a church logo? Here are 7 questions to tell. Great church branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match.

HERE’S WHAT WAYPOINT CHURCH DISCOVERED:

• AUDIENCE

The Kansas City, Missouri community where Country Meadows Baptist Church is located is home to many young families and individuals searching for purpose and belonging.

Following the pandemic, there’s a heightened desire for authentic connections and mental well-being. These individuals are navigating the challenges of uncertain careers, relationships, and personal fulfillment.

Many feel adrift, unsure of their life’s direction, craving a deeper meaning and purpose that can anchor their mental health. Jesus is the answer they didn’t know they needed.

They seek a welcoming community that offers not just social connection, but also guidance in discovering their purpose through Jesus and the hope of the Gospel.

• THREAD

Today, when many young families and individuals feel disconnected and uncertain of their purpose, they need a local church that offers more than just a place to attend.

They need a gospel-focused community that walks alongside them, guiding them to discover their true calling in Christ.

Finding Purpose. Together. speaks directly to this deep need. Waypoint Church is where life’s meaning is found in the Gospel, relationships are built on faith, and purpose is revealed through shared experiences.

This church doesn’t just preach, it partners with the community, helping people live out God’s plan and purpose for their lives.

• VISUAL BRANDING

Waypoint Church’s logo is centered around a circle, symbolizing community and unity.

At the heart of the design is a stylized “W,” representing the church’s name. The “W” is integrated into a compass-like shape, with a bold arrow pointing upward, signifying God’s direction and purpose.

This arrow serves as a visual guide and standard, reflecting the church’s mission to help individuals discover their purpose in Christ.

The circular form emphasizes a community, while the compass represents guidance, exploration, and spiritual direction. Together, the elements convey a sense of journey, discovery, and a shared commitment to Finding Purpose. Together.

YOU can get the Be Known for Something team to discover your thread and create a perfect church brand for your community and congregation. Start Here

NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective church communication and church branding. We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or give guidance.