FLORIDA BAPTIST CONVENTION - Church Branding

NON-PROFIT ORGANIZATION LOGO (VISUAL BRAND)

Florida Baptist Convention worked with the award-winning Be Known for Something church branding team to create a visual brand (a simple and memorable church logo) to work with their thread (their real brand).

Do you need a school logo? Here are 7 questions to tell. Great school branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match.

HERE’S WHAT FLORIDA BAPTIST CONVENTION DISCOVERED:

• AUDIENCE

The 3rd largest state in the Southern Baptist Convention understands their 3000 churches are mainly small and struggling. They need encouragement.

Ministry is difficult and challenging. Everything seems to be changing quickly and it’s difficult to keep up.

The 6 regions of churches often feel alone (and different) while trying to reach communities who’ve lost interest.

• THREAD

Florida Baptist Convention (FBC) corrects the church’s perception that the convention knows how to do its ministry.

Instead, they want to encourage Pastors that the FBC is working passionately right beside the local church: Cheering on successes while helping understand their challenges. Right Beside You.

• VISUAL BRANDING

In this professional, simple, symbol, the sun breaks on a new day at the Florida Baptist Convention. The 6 regions represented in a protective shield that epitomizes the Sunshine State.

The warm colors identify each region in all FBC communication materials.

The “Right Beside You” thread hangs as an outreaching helpful hand (to the right of the logo).

YOU can get the Be Known for Something team to discover your thread and create a perfect church brand for your community and congregation. Start Here

NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective church communication and church branding. We do not control their processes or standards long-term (including their current communication tools, channels, or content). We are always available to answer questions or give guidance.