
3 Tips For Summer Church Communications
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Do you wonder if you’re wasting time on your church social media content? You could be if you’re creating random posts about various themes and events. There’s a better way. It’s called branding: identifying what makes the content your church’s, and controlling it so your followers recognize and want it.
It’s building a framework for why someone should like your page. It’s what makes “you” unique, beneficial, and needed by your audience. If you stopped posting, they’d miss your church social media content because you do it so well.
When you put branding parameters on what makes your church’s content uniquely needed, it allows you to be creative within those controls. That content playground becomes your recognized brand. And you limit your posts to communicating your expertise while controlling design elements so your followers quickly identify your content visually.
In fact, adding a small logo, controlled colors, and limited fonts, notify your audience, who’s seeking your content, to slow down in their social media scrolling. Research confirms that branding can increase recognition and engagement. That’s a win!
Here are 5 steps to creating controlled, branded, church social media content:
Anyone who creates content for a church social media page understands the constant pressure to engage regularly. But be careful it doesn’t get stale. Regularly watch metrics to ensure you’re evaluating what it means to engage within your brand structure. You may need to adjust slightly along the way!
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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