
5 Ways to Engage Students During the Summer Break
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to
Do you wonder if you’re wasting time on your church social media content? You could be if you’re creating random posts about various themes and events. There’s a better way. It’s called branding: identifying what makes the content your church’s, and controlling it so your followers recognize and want it.
It’s building a framework for why someone should like your page. It’s what makes “you” unique, beneficial, and needed by your audience. If you stopped posting, they’d miss your church social media content because you do it so well.
When you put branding parameters on what makes your church’s content uniquely needed, it allows you to be creative within those controls. That content playground becomes your recognized brand. And you limit your posts to communicating your expertise while controlling design elements so your followers quickly identify your content visually.
In fact, adding a small logo, controlled colors, and limited fonts, notify your audience, who’s seeking your content, to slow down in their social media scrolling. Research confirms that branding can increase recognition and engagement. That’s a win!
Here are 5 steps to creating controlled, branded, church social media content:
Anyone who creates content for a church social media page understands the constant pressure to engage regularly. But be careful it doesn’t get stale. Regularly watch metrics to ensure you’re evaluating what it means to engage within your brand structure. You may need to adjust slightly along the way!
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to
Your church logo is more than an image. It’s the visual representation of your church’s thread, mission, values; and ultimately
What does your church look like? The outside of your building, the inside. Or what about the service? Can you
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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