Branding Terms Defined: Audience
People.
It doesn't take long to realize the dynamic of groups of people. If you have one person you're interacting with, most times (if you're paying attention) you can "figure them out". The larger the group gets, the harder it is to identify "who" the group is.
Often the outspoken become the...
Business Essentials 3: Knowing Your Place. Essential!
The other day I was driving to Atlanta. I was thirsty, tired, and I needed a PepsiMax (not a shock to anyone who knows me). I stopped at a Gas Bar at the next exit. I was in a hurry and hated to stop, so I took the opportunity to...