Church Growth: 5 Reasons People Choose a Church

Church growth often begins long before someone walks through your doors. Across your community, people quietly search for hope, belonging, clarity, and direction. However, not everyone looks for a church for the same reason. Because of this, pastors and ministry leaders must understand what people truly need before they can communicate...
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Cover slide: '25 Things Your Community Cares About in 2026' with a dark patterned background and blue diagonal accent.

25 Things Your Community Cares About in 2026

Back in 2001, we launched Be Known for Something from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies. We started with one goal:...
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