Features vs Benefits
Want to make more Money? Ask someone what business they're in and you get similar answers: I work for..... or I run... or we produce....
But if you switch to a sales-mode, you usually get the same thing when describing a product or service.
Features.
It drives me crazy! People love to list...
4 Simple Things all Churches Need to Know – 4
I’m just getting back from a business trip to Dallas where I had the privilege of teaching the marketing component of the Certified Church Consultants program that the National Association of Church Design Builders hosts. I arrived home on Wednesday evening but then had to leave for Cleveland, Ohio on...