Preaching to Personas (why you can’t preach to everyone)
Jesus, in His earthly ministry, couldn’t preach to everyone; so, He practiced preaching to personas. He knew His local audience! And then, what He said reached a greater audience.
Can you preach to everyone? No. You need to know your local audience, get their attention, and then preach God’s Word. And thanks to digital tools, you’ll reach a greater audience as God’s Word has a way to exceed expectations!
What are Personas? A stereotypical description of a particular audience segment.
Note: Knowing your audience personas doesn’t mean watering down scripture or changing the Biblical message. Rather, it’s about creating content that’ll be heard. Preaching to personas is a scriptural principle and an effective way to impart Godly wisdom to a World who’s...
5 ways to improve your church visitor’s card
When someone visits your church, you need a church visitor’s card available to be filled out. But be aware though, many church guests will not want to complete it on their first visit. Here’s why: we live in a skeptical culture where a visitor doesn’t want to be identified until they feel ready. That can take several visits!
When they do feel ready to be considered a guest (seeking more information), a church visitor’s card is the perfect way to do it. Gone are the days when a Pastor asks for visitors to raise their hands or stand up. That’s cringe-worthy now! People want anonymity until they need something or want to take a “next step”.
Then have it readily...