Write your Headline

Church: Write Your Headline or be Ignored (4 Tips)

A quick glance at social media and we know the majority of our community likes reading a headline and not bothering to read the entire story. So for most posts, the headline IS the story.  Why? Because we have too many stories in our social feeds. And far too much information...
Continue reading

20 Surprising Things From 20 Yrs of Church Branding (Part 2)

Here are the final 10 of the 20 other surprising things I learned over the 20 years since starting my Be Known for Something agency for church branding and communication strategy.  Wait. You missed the first 10? They’re posted here. Focus is lacking in most churches. Along the way, churches started...
Continue reading