Branding should make sense (5 senses to be exact)
As we go through life, we identify things through some or all of our senses. The average human has 5 senses to assist us. If a brand is what you’re known for, you need to ensure your brand focuses on as many senses as possible. And controlling them so your...
Say no more (4 ways the church talks too much)
Many believe a communicator is someone who can craft a story, engage an audience, and/or supply content with solutions to an audience with concerns. Well, they may do all of those things and more.
But I believe a real-effective church communicator knows what NOT to say!
Almost everyone knows how to be...