Is Branding Too Perfect for an Imperfect Church?
Recently someone tweeted “Branding is for products. Also for Cattle. People aren’t products.” and implied that a church (of people) shouldn’t brand themselves but instead be “wild, weird, and ever-changing”.
Is the church (known for being sinners saved by grace) too imperfect to brand themselves perfectly?
The false premise to this question...
Social Media Isn’t Easy: Here are 5 Reasons Why
Church is about fellowship (which by definition is social). And social media is simply a (mostly free) communication channel that has millions of potential followers on it. Because of this, it’s an excellent way to extend your ministry reach while being involved in the daily lives of your members.
So...