Cheap Church Branding: Why a Knockoff Brand Doesn’t Work.
Don’t be a knockoff brand. It rarely works as you’d think it would. Especially for a church!
But isn’t the Oscar Wilde quote, “imitation is the sincerest form of flattery” true? Well, from the imitated vantage it is. You probably want people to imitate you! But for the brand imitator, it...
What’s your 1, 2, 3? Essential: Design Hierarchy
We prefer order over disorder. We love hearing a sermon if we understand the simple outline. We also prefer a list of things as long as we understand it's overarching topic.
But when presenting anything in a series, there is a universal serial effect. The first and last items are best...