Is Branding Too Perfect for an Imperfect Church?
Recently someone tweeted “Branding is for products. Also for Cattle. People aren’t products.” and implied that a church (of people) shouldn’t brand themselves but instead be “wild, weird, and ever-changing”.
Is the church (known for being sinners saved by grace) too imperfect to brand themselves perfectly?
The false premise to this question...
4 Basic Steps to Creating a Brand Standard
Your church brand is important. It’s what you’re known for and a great specific reason why someone may consider choosing your church.
Controlling that messaging and your visual will establish the brand and maintain it. It’s essential to lock this control down into a document so others can be held...