Happy Irony Day.

Today we celebrate Labor Day. By not working. What an irony! The one thing I hear from the businesses we work with (as well as from my own experience from running PCG); is that it's a lot of hard work.And that's an understatement. Especially in these hard economic times. What are the...
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Business Essentials 2: The Product of Business.

We all need products and services. But how do you pick which one you buy? Often, it comes down to these 3 things: Price. If there's lots to choose from and they all seem about the same, we call this a commodity. And commodities are ruled by the lowest price available. Ability...
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