I recently had the privilege of speaking at the National Association of Business Administration (NACBA) general conference. So many people, churches, organizations, and businesses want to have relevance; and they need to control the perception of their organization. It all comes down to Choice. You need to have people choose "you" to be successful. In order to get people to choose you, you need to understand these 8 principles: People make Choices Based on What they Know about Something. If people don't know about you, they can't make the choice. Making a Choice Often Relies 
on an Underlying Pain. People seek solutions. Figure out the prominent pain in an audience and solve it. Choice isn’t Logical. It’s Emotional. We don't make the most logical...