Tell Them What to Say (But Be Careful)
“You’ve got to try Bob’s restaurant! Their food has unexpected ingredient combinations!”, your friend says. So the next time someone asks “where should we eat?”, you suggest Bob’s. And then without thinking, you say “because I hear they have unexpected ingredient combinations”. You go and no matter how good the...
3 Ways Administrators Are Skeptical About Church Communications
We recently finished a successful The Church Network conference in DC. Hundreds of church administrators gathered together to learn and fellowship. I spoke at the communications Fast Track, conducted live on-the-spot web and brand analyses, met with dozens of people who stopped by our expo booth, and finished the week...