20 Surprising Things From 20 Yrs of Church Branding (Part 1)
August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite...
5 Communication Mistakes for Launching Church Branding
Launching a new church brand (or brand) is done for many reasons. The best reason? You’re connecting less with your congregation or your community. Your perception has become ignorable.
Done properly, church rebranding/branding provides a revitalized reconnection to a potential group.
Completing the components correctly with a well-planned launch is critical to...