Branding Terms Defined: Focus Group
We played bocce a lot last week at the beach. You know, the game where you throw a small ball down a court while teams throw larger balls to see who can get closest to the little ball. The court is long (about 90 ft) and on a breezy beach,...
Have you Polled your Audience lately?
My youngest son just started High School. Trying to get him to tell me something (anything!) about school, I asked him what the coolest technology they were using in his classes. Technology is his favorite discussion, and I saw him "bite the line".
"They have this cool way to do quizzes...