I was talking recently to a new client and he had a lot of skepticism about printed Direct Mail. "It costs a lot", he said. And it's true. But if you're getting results from it, it's awfully hard to say Direct Mail isn't worth it. But in this time of financial concern, where budgets are reduced, it's probably not the way I'd direct a client (unless they only target seniors, or the aging population). Instead, the web offers many benefits. And it's ultimately cheaper. The cost of setting up a web presence can cost you quite a bit. And the old-school notion of "finishing" a website has to be forgotten. It's an ongoing project. But that's the benefit! How's that a plus? Let's walk...