5 Things I Wish I Knew When I Graduated from College
I was interviewed for a college webinar about church communication. After a lively discussion with the Integrated Marketing Communication professor, he made me pause with his final question:
“Many college students are listening to you. What do you wish you knew then that you know now?”
Here are the 5 things that came to mind:
Insatiably learn so you can pivot quickly. Sadly, at college, I only studied to pass tests. Once I graduated, I struggled to understand the need to be a life-long student. Then I read “Who Moved My Cheese” and realized that life was about pivoting to the next big thing. The only way to identify those paths? Read, research, listen, and learn. I moved from a (non-computer) graphic...
Best Practices: 6 Steps for Communication Approvals
The role of communication approvals encompasses every ministry detail in your church. An effective communication director will need to juggle many details for a ton of events and materials. Your church communication strategy.
Because they need to send projects to the printer, the website or posting to social channels, the approval process needs to be nailed down. Or embarrassing errors can and will occur.
Here’s a suggested process for creating harmony between leadership and the communication team:
Have an approved Graphic Standard expectation. Your church needs approved visual controls for all brand elements (fonts, colors, designs, etc.) The Communicator should always assume that all communication materials will follow these rules (and automatically be approved by staff without question). This consistency is essential...