Church Communication Role: Leadership or Support Services?
Historically, local churches have divided staff into two areas: the called ministry leadership (who come up with ministry ideas) and talented support-services people (often called Ministry Assistants, Secretaries, etc. who help finish the ideas without much input).
Where does the Communication Role find itself?
Decades ago, Church Communication was much simpler. It was basically changing the church sign, word processing the bulletin, and sometimes producing a church newsletter. Essentially getting someone to do page layout of provided information.
Then things changed in communication. The internet introduced a new information/communication age. The church took advantage of it by hiring suppliers to create a website framework for them. But having the communication tool wasn’t the answer. Proper content needed to be developed and updated. Constantly....
10 Church Communicator Personalities (Check the Mirror)
I’ve always been fascinated by people. In fact, my college psychology courses established the understanding that we mostly tend to do similar things while typically resistant to changing ways.
Accountability meetings declare that understanding and recognition is a huge step towards improvement. From decades of working with comms, here’re personalities I see (did I miss any?):
Juggler. In a feeble attempt to keep up with all the requests, they start various plates spinning. Their constant “busyness” rarely gives them a sense of accomplishment.
Procrastinator. No matter how busy, “something” always seems to be priority over urgent tasks. “I’ll just check facebook for 10 mins; THEN, I’ll crank out that content” is regularly internalized.
Bulletin Nazi. People are fearful of this...