4 Ways to Peacefully Understand your Church Communicator
Weekly I hear concerning stories from Pastors or church leaders. They often start with something like, “We have a church communicator who just doesn’t seem to be working out”. Because I lead a large network of church communicators, I focus on what they should be doing better. However, I’ve found that many church leaders don’t know how to guide their person who’s been tasked with “help us communicate better”. Can it be only the communicators fault that the relationship isn’t going well? Probably not.
Here are four ways (from the leadership side) that you can motivate a church communicator into a great relationship with your church (given that they’re willing to raise the bar and work professionally):
Help them understand the...
Pastor, Change Your Website Picture. Here’s Why.
Most church website research shows that your staff page is a critical, well-hit page. Go ahead and check yours to see if it’s in the top 10 pages on your website! It probably is. Don’t know how? Install Google Analytics (it’s free; search for it on Google.com) and after a few weeks, check the results.
People love checking out the Church Staff page.
Why? Your congregation (internal audience) is going to the page to find contact information or they’re trying to figure out who’s in charge of a ministry. And your other external audience, your community, is going to see who leads the church and if they look like someone they’ll respect. Or if you look like them, their demographic, or...