Your Staff Web Page is Crucial (How to Improve It)
Your website should be the center of your digital communications. Everything should rely on it: to inform your congregation and to engage your community. Most will approach a website for answers.
Check your analytics (data that’s kept to see where people click on your website) and you’ll probably discover (if you have one) that your staff page is a top page. Why? It depends on who’s going to it:
Your congregation. Your members are having discussions about the church hopefully. They ask questions like, “I wonder who leads the _______?” or “I wonder how I can contact Pastor _______?”, so they go to your staff page on your website (since most contact pages don’t go to someone specifically).
Your community. Interestingly, they probably...
Can a Church Afford Good Communications?
I often hear “we’re the best kept secret” and then “if more people understood all the good things we had to offer, we’d be turning people away”.
That’s a communication problem. And since the overwhelming majority of churches don’t turn people away on Sunday morning, we can assume one of two things:
The ministries aren’t interesting. Although this can be a community issue and not necessarily a ministry issue if the people near you are so carnal that nothing offered spiritually will ever interest them. Or your ministries simply aren’t created properly to your community.
The ministries aren’t communicated properly. If people don’t hear to become interested, they’ll never know. And they’ll never come. What a sad situation.
Let’s pretend it’s...