4 Questions to Consider BEFORE Hiring a Communications Person
It used to be so easy. You simply needed someone to produce the bulletin and maybe change the church sign. Now, you need someone who can coordinate and communicate all your ministries, messages, and events. Maybe even create video sermon bumpers, posts on social media, church memes, PLUS assemble and layout the bulletin and update the church sign. This list doesn’t even mention the posters, banners, and outreach materials. Church communications has gotten complex, so many churches believe a full-time person will handle everything.
Wait. Here are 4 questions you should answer before hiring that communications person:
1. What are you trying to accomplish? Your ministry leadership needs to consider what needs to be achieved with your communications. Don’t think about the...
5 Lies Communicators Believe
We’re gullible. We want to believe that everyone has our best interest in mind. That our perceptions are accurate and our best days lie ahead.
Church communicators are no different. I engage with hundreds who are attempting to communicate for busy ministries, and I often hear lies or gullible misconceptions. It’s wise, if you’re in this role or manage someone in the role, to stop believing them. Here are 5:
1. If I work longer hours, I’ll catch up and get everything done. We’re inundated with a lot of projects, details, and meetings. It’s easy to believe that if we work day and night we’ll eventually catch up. Creatives have a magical way of filling available time, so, if the expectations are...