20 Surprising Things From 20 Yrs of Church Branding (Part 2)
Here are the final 10 of the 20 other surprising things I learned over the 20 years since starting my Be Known for Something agency for church branding and communication strategy.
Wait. You missed the first 10? They’re posted here.
Focus is lacking in most churches. Along the way, churches started believing they need to look busy with lots going on, in order to attract. So their church communication became noisy with a ton of event and ministry promotion. Everyone using a loud voice! But communicating many things this way will be ignored because we have to decide what interests us and ignore the rest. If unchecked, churches talk too much. Less is always more. Start with a thread; then add...
20 Surprising Things From 20 Yrs of Church Branding (Part 1)
August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite different. Here are 20 other surprising things I learned over the 20 years since starting my Be Known for Something agency for church branding and communication strategy. Many are eye-opening!
Many Pastors are entrepreneurially minded. This is good. This bad. Changing my focus away from CEOs, Presidents, and VPs of marketing to Pastors, I quickly saw similarities. Good Pastors and entrepreneurs have a talent for living in the future. That’s...