3 Steps to Creating Your Headline
I'm a sucker for headlines. I pick up my daily newspaper and I'm drawn to good headlines.
I'm flipping through TV channels and I hear "after this break, we'll..." and I'm instantly attracted. I wait through the ads just to hear what will be said or revealed.
Headlines have to be:
Short
Enticing
Rewarding
Leading
Revealing
Why do we have headlines? Chapter titles? Subheads? Because they work. They draw us into the full story.
Headline writers are poets. They can condense the whole story down to a few words. And every word has a larger value.
So, if a great headline writer researched your company, and edited it down to a short, enticing headline (that would get your potential audience interested in you); what would it be?
You need a headline.
Here...
Supply the “Missing” Things. 3 Easy Steps.
My wife and sons have been gone for a few weeks. It's a great opportunity each year for them to spend time with their grandmother, cousins, aunts and uncles. I wish I could spend the time away with them, but I can't take that much time off.
I missed them a lot. Each for various reasons.
I missed my wife, the conversations, the life-sharing. OK, I missed her organizational skills, the house management and how well she does dishes and laundry. There. I admitted it.
My two teens are so different from each other. I missed the older for his intellectual and political banter; and strangely, I missed his "nothing"; which is his standard answer to my, "What did you do today?".
My younger...