"Who is my Neighbor?" A Law Expert asked Jesus this question immediately after hearing “love your neighbor as yourself” and Jesus used the parable of the Good Samaritan to answer it. “A neighbor is the one who shows mercy” is the loose translation of the answer. Often people ask me how to locate an “audience” for the church. “Who is my audience?” they might as well ask. I’m not adept at parable telling so, unlike Jesus, I’m just going to take a stab at telling you the answer, except without the allegory. • External Audience. This is often the group of people that most churches consider their "audience". We call it your potential audience. The people who most fit your church’s “DNA”....