20 Surprising Things From 20 Yrs of Church Branding (Part 1)
August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite...
Crazy Pastors Preach to Empty Auditoriums
Can you imagine a Pastor preaching in an empty room? Hours of preparation, unlocking the doors, turning the lights on, standing behind the pulpit, and for a full 40 minutes they deliver the best sermon. They believe the Lord has told them to preach it.
Who would do that? Perhaps it's...