Podcast: Church Brand Positioning 101

Recently, a good friend, David Tonen, interviewed me for his Ministry Perspective Podcast about the importance of Brand Positioning for Churches. It's freshly posted on his website so I figure I'd let you listen in. He asks great questions; and I try to answer as concisely as possible. It's a message that all Pastors should listen to. It starts with Positioning and gets into other Leadership topics. Well worth the listen! Click HERE (or paste this link in your browser:) http://ministrystory.com/podcast/2012/04/27/ministrystory-23-how-to-position-your-church/
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1 Thing To Make You Sell More.

I was in New Orleans this week for a great conference. Quality people that not only listened to me; but interacted with great questions. Travel has gotten crazy. The airlines don't get it. Here are my simple "steps" to travel (and booking my flights): Go to the web to see what flights are available. I like Travelocity. I check the "flexible" date box. This tells me what flights should cos and if I'd save money to go a day earlier or later. Then... I try to get a 'deal'. I go to individual airlines, hotwire, expedia, kayak (or similar) to get a deal. I do the same for my hotel and car. I want to pay the least amount. Period. It's gotten to the point I...
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