You’re hungry so you enter a neighborhood restaurant. You eat out occasionally, but to be honest, you find it easier to put meals together at home. You drive by this business many times since it’s on your way to work. Before you decided to stop in, from the comfort of your living room, you picked up your iPad and tried to find an online menu so that you can anticipate the culinary experience. What did you find? A website, yes, but it didn't look great on your small screen, the information seemed less than current, you couldn’t find the content you needed, and ultimately, you were unsure about your decision to eat there. You still decided to try the restaurant and...