I’m sitting watching the Nashville Presidential debate. Politics are interesting aren’t they?! How can two grown men say seemingly opposite things about the same things and both say they are telling the truth. Hmmm. Do you buy it? In business we seem to do the same thing. Well, except we don’t have unlimited tax dollars to spend. And we don’t all have a national stage. But we’re all in a competition (unless you find yourself in a wonderful monopoly where you are the only one with a certain widget). And what a competition it is! You’ve decided to do marketing and advertising. You want to get your message out. But unlike the debate, you’re often not granted the privilege to stand head to head...