20 Surprising Things From 20 Yrs of Church Branding (Part 1)
August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite...
10 Best Practices: Choosing a Good Church Domain (URL)
Short of naming your church, finding the right web address is your most difficult task. Why? Because most people will end up discovering you or ministry information on your website.
Yes, your website content needs to be very good in order for Google to direct searches to you. We deal with...