Advocate for your Audience
I wanted something at a local department store (FYI: it’s like amazon.com except in a building). I had received their promotional email about a small appliance sale. When I looked at their shelves, there was a demo model but no new appliance for sale.
The next hour became a blur of...
Church Personas: Fat Ones. Fit Ones. New Ones.
Awhile back, after almost a decade of going regularly to the gym, I took 6 months off. Fortunately, I returned after realizing my clothes were strangely shrinking. I was drifting away from being fit.
During my break, I discovered if I didn’t workout daily and continued to eat what I’m accustom...