The 1 Color to Never use Around Food.
We're working on a branding project right now and our client asked some interesting questions about color. As I've learned through graduating from a Color Psychology Institute (who heavily tests colors) certain colors illicit various emotions and reactions.
It's no secret that I love food. I also enjoy trying new restaurants. Often I have to go quickly, since the restaurants rarely stays open longer than a few months. They seem to fail faster than any other business. I've seen statistics like a 96% failure rate. It's scary.
Some of the things that scream "This Restaurant is going to fail" are:
Signage looks homemade. They're hand-painted and busy. Or overly simple. Cheap-looking banners that seem like their kids painted them. Professionalism sells! Cheap says...
You DON’T NEED a website!
It's that time of year when you hear people say they want to change themselves. And when they tell you what they're trying to change, they mention how they're going to do it. Like: "I want to get into shape" and they suggest "I'm going to go to the gym once a week".
You know that won't work. But they REALLY think it will. You know they need to go to a gym 3-4 times a week (with a trainer); and overhaul their horrendous diet. Not as easy sounding; but it'll work better.
Well, we get calls all the time from churches, ministries and businesses. They're well-meaning. They have huge communication issues. And they say, "I need a new website".
They don't need...