“Put a cross in it please”, said the Pastor who recently asked our studio to design a new logo for his Church. I believe he’s wrong so I challenged the notion. He said he wasn’t sure, but the committee he reports to requested it. Good logos are rarely designed by a committee. But if you’re feeling the pressure from your congregation (or committee), here are 3 good reasons not to require a religious icon in your church brand: The Words Say Church. Most churches have the word “church” in their name so the excuse  that “we’re a church, so we need it” isn’t valid. To the community (churched or non-churched), having a religious symbol in your logo feels redundant when your name...