3 Most-Asked Questions at NACBA

Orlando was hopping! 100’s of churches were represented at the 2014 National Association of Church Business Administration (NACBA) conference in Orlando. We were honored to be part of their re-branding and launch of The Church Network at the conference. Mark MacDonald, our Sr. Church Brand Strategist, spoke four times and we had a trade show booth where we talked with hundreds of amazing people. 3 questions were prevalent: Is my website good? Great question; but wrong word. We often rate website as "good" or "bad" but we need to look for "effective". And when it comes to that, we look for a) good organization, b) excellent keywords, c) short, bullet-pointed content and d) well-placed materials (important things to the left side). We offered...
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