I love getting presents. I especially like brainstorming gift ideas for my family and friends. I want people to do it for me; but often, a gift becomes simply a "thing" that represents the generosity of a person. This is, of course, perfectly fine, but don't you love getting that simple gift that says "Wow, you really do know what I like and you thought this through!" But it doesn't always happen. Because it's hard! It's rare. Anytime you run into something is difficult at your business; realize that because it doesn't come easy, you can excel at it. Seth Godin wrote a simple book about it (The Dip). The greater the complexity and difficulty; the more people drop out. Think: 6-pack...