Your Church Logo Doesn’t Need a Religious Symbol
“Put a cross in it please”, said the Pastor who recently asked our studio to design a new logo for his Church. I believe he’s wrong so I challenged the notion. He said he wasn’t sure, but the committee he reports to requested it.
Good logos are rarely designed by a committee. But if you’re feeling the pressure from your congregation (or committee), here are 3 good reasons not to require a religious icon in your church brand:
The Words Say Church. Most churches have the word “church” in their name so the excuse that “we’re a church, so we need it” isn’t valid. To the community (churched or non-churched), having a religious symbol in your logo feels redundant when your name...
8 Principles So People Choose You
I recently had the privilege of speaking at the National Association of Business Administration (NACBA) general conference. So many people, churches, organizations, and businesses want to have relevance; and they need to control the perception of their organization. It all comes down to Choice.
You need to have people choose "you" to be successful. In order to get people to choose you, you need to understand these 8 principles:
People make Choices Based on What they Know about Something. If people don't know about you, they can't make the choice.
Making a Choice Often Relies
on an Underlying Pain. People seek solutions. Figure out the prominent pain in an audience and solve it.
Choice isn’t Logical. It’s Emotional. We don't make the most logical...