Your Church Logo Doesn’t Need a Religious Symbol
“Put a cross in it please”, said the Pastor who recently asked our studio to design a new logo for his Church. I believe he’s wrong so I challenged the notion. He said he wasn’t sure, but the committee he reports to requested it.
Good logos are rarely designed by a...
8 Principles So People Choose You
I recently had the privilege of speaking at the National Association of Business Administration (NACBA) general conference. So many people, churches, organizations, and businesses want to have relevance; and they need to control the perception of their organization. It all comes down to Choice.
You need to have people choose "you"...