81% Use This Online Platform; Is Your Church On It?
In our fragmented world today, we rarely have 81% of American’s doing similar things. There are so many choices for an online platform! And the internet has given us access to all the choices.
It used to be that we’d have commonality in what we watched when we had limited channels...
Channel Preference: How Most Want Communication Content
Imagine establishing a restaurant. You’re aware that most in your community like hamburgers. But you decide to offer only hot dogs instead. Think they’ll understand? It’s difficult to keep people happy if you don’t provide what they’re looking for.
Your congregation and community consumes communication content a certain way (a channel)....