Who Else Wants a Web Visitor to Attend a Church Service?
Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal.
Why? Because, over the last decade (and especially during COVID), we’ve grown an affinity to online offerings for many practical benefits. Like ordering online, finding website information, or enjoying online podcasts, sermons, or concerts — all from the comforts of home.
What we’ve learned? The end goal is not to “avoid” in-person interactions; it’s more that we want the online benefits. So, if your goal is to get them to walk into your building; it’ll be more difficult...
5 Places the Church Talks Too Much (Stop It)
Interestingly, in order to effectively communicate, the church needs to stop talking before the congregation (or community) stops listening. Or we’re just wasting our time! It’s crazy how short the average attention span has gotten all while we drone on and on.
Here are 5 (somewhat unexpected) locations that deserve a good hearty edit. Is it because we don’t have something crucial to say? No. It’s BECAUSE we have an incredibly important message to deliver. That’s why we need to give the information in a way that most want. Briefly and to the point.
Sermons. As attention spans have gotten ridiculously short; the average length of a standard sermon has remained about the same. In a worship room it’s easier to...