5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
A crowd gathers in a large room (hint: to reach them you need to tier for church communication). They quiet down waiting for something to happen. Each person has a lot going on in their heads. They’re all prepared to inform the group. Then someone figures that no one’s in charge so they take the lead. She clears her voice and starts telling what she came for. Then another person realizes if he’s going to get his message out, he must say his information too.
The first person feels shouted over, so she raises her voice louder than the second guy. Another person announces their information too. Soon the whole room is shouting and no one is heard. Chaos ensues.
They quiet down. And leave. So nothing is accomplished.
This is what happens regularly in our churches. No one is ultimately in charge of our many ministry’s communications. So everyone voices their information so everyone can hear. But the congregation ends up hearing nothing in the chaos of messages being pushed.
Your church has dozens of ministries and each ministry has dozens of details. This is the Communication fear of almost every church.
The truth? It can’t be done. Someone in charge of communications must decide who gets a public voice and when they’ll get to speak. Seriously, all the events and ministries that are happening in your church aren’t equal. And every detail certainly isn’t equal to the others.
You must set priorities and tiers for communications. Or nothing ends up being heard.
Here’s an example for setting up a tier system for your ministry’s communications:
When someone experiences your church service, you must simplify your communications. Everything heard publicly (Tier One) has a unifying theme of what the church is about OR it’s an event that would interest almost everyone. Stop the communication chaos and the fear that everyone needs to hear everything!
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
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